Case Salling group

Increase sales with innovative robotics in retail

Achieve 22% extra revenue

The problem

The retail sector faces several challenges in engaging customers who are ready to make a purchase.

Limited visibility: Challenges in creating effective visibility among ready-to-buy customers.
Lack of engagement: The inability to deliver simple and engaging content that captures attention.
Insufficient Call-to-Actions: Lack clear mechanisms to get customers to take action.

The solution
Eye-catching robots

Leverage robotics to revolutionize in-store advertising and commercial nudging techniques.

Attention-grabbing content: Robots immediately attract attention with dynamic and captivating visual elements.
Increased basket size: Subtle commercial nudges encourage customers to make larger purchases.
Customer engagement: Interactive advertising creates greater involvement among customers.

Case Study

Salling Group

Føtex
Rosengårdcentret

4 weeks

<45€/day

Results:

Robotic advertising led to a 22% increase in additional revenue, demonstrating the power of attention-based content to increase sales.

Normal Sales

+22%

Business Case
Advertising and commercial nudging techniques

Robots seamlessly integrate advertising and commercial nudging techniques and deliver measurable results:

Improved sales through engaging and targeted content.

Increasing customer engagement and loyalty through innovative advertising strategies.

Future perspectives

Unlock even greater potential with advanced features:

QR codes: Enable seamless customer interaction and collect valuable data.
Product suitability: Robots are particularly effective at promoting simple, easy-to-buy products.

Conclusion

Robotic advertising is a game-changer for retail. With a 22% increase in sales, it increases engagement both inside and outside the store, creating a clear path to higher revenue and customer satisfaction.